A luxurious leather jacket is an essential cornerstone of any well-curated wardrobe. The journey to find the perfect leather jacket is precisely where Moroccan Tannery's story began, emerging from a shared quest among friends searching for high-quality leather outerwear that wouldn't break the bank.

We found ourselves caught between two unsatisfactory extremes in the market. On one end were the prestigious luxury brands demanding investments exceeding $1000, while on the other end was disposable fast-fashion offering temporary solutions that wouldn't withstand the test of time. This stark contrast left a noticeable gap in the market, leaving consumers wondering: where were the quality options at reasonable prices?

Extensive market research and industry analysis revealed a startling truth about the leather jacket industry. The astronomical prices charged by luxury brands were primarily attributed to their complex distribution networks, involving multiple middlemen like distributors, wholesalers, and retailers. Additionally, these brands invested heavily in expensive marketing campaigns, meaning that consumers were paying more for advertising than the actual product quality.

This revelation led to an important realization - there was a clear opportunity to disrupt this inefficient market model. Consumers deserved better options, which inspired us to establish Moroccan Tannery with a clear mission in mind.

We set ourselves a straightforward yet ambitious challenge: democratize access to premium leather jackets by making them both high-quality and affordably priced for discerning customers.

Our innovative business model eliminates unnecessary overhead costs through several strategic approaches. By managing our own design and manufacturing processes in-house, implementing direct-to-consumer sales channels, and utilizing efficient just-in-time production methods, we've successfully created a streamlined operation. This enables us to offer superior quality leather jackets at prices significantly below market rates, without compromising on craftsmanship or materials.

At Moroccan Tannery, we intimately understand that indescribable sensation of confidence and style that comes with wearing a perfectly fitted leather jacket. We firmly believe this experience shouldn't be limited to a select few but should be accessible to everyone who appreciates fine leather craftsmanship. Our commitment to this belief drives us to continue revolutionizing the leather jacket industry, one satisfied customer at a time.

- Abdel Ali, CEO & Co-Founder